Stack the Deck in Your Favor with Successful Social Media Marketing Tactics & Strategies

Sync up with some of the smartest minds in social media in Las Vegas, November 19-20, 2014 for the 4th annual SMX Social Media Marketing conference.

Attend this event to learn fresh new strategies and tactics from some of the savviest brands and digital marketing agencies managing earned, owned and paid social media marketing campaigns across multiple platforms.

Talk shop with your social media marketing peers and maximize facetime with special guest speakers through a variety of networking opportunities over refreshment breaks, lunches and cocktail receptions!

FEATURED TOPICS INCLUDE:

  • Social analytics & maximizing ROI
  • Advanced targeting techniques for paid social campaigns
  • Boosting organic reach for social content
  • Social media management tools & platforms
  • Community management strategies
  • Channel specific strategies - Twitter, Facebook, Instagram, Pinterest, Reddit, Vine, Linkedin, Google+, YouTube & beyond!

BRAND SPEAKERS & PLATFORM SPOTLIGHT:

SESSION HIGHLIGHTS:

Social As The Second Screen

Featuring speakers from Twitter, Comedy Central & Nielsen Social
While internet media consumption has decreased network and cable TV viewership, there is a counterattack brewing across online social networks, driving audiences to watch and react to TV in real-time. Learn how viewer buzz is being measured and translated into real return on engagement for networks and advertisers.

Reacting To Real-Time Events

Featuring speakers from Denny's, Coca-Cola & Erwin Penland
Social media enables “Real Time Marketing Moments,” and brands are mustering resources to participate in the conversation during high-profile sporting and media events...with mixed results. In this session you’ll learn how social teams inside large brands and the agencies that support them plan for RTM Moments, glean insight in real-time, and respond swiftly with appropriate and results-delivering messaging.



Winning Strategies With Facebook Ads

Featuring speakers from Facebook, Point It, Merkle
From branding to content marketing to performance marketing, companies are finding success with Facebook ads. In this session, we’ll hear about innovative ways advertisers are tapping into Facebook’s evolving capabilities, using first-party data and testing ad formats and messaging to meet engagement and revenue goals for their businesses.

Ready to go? Register now and save $100!

The Elements Of Viral-Worthy Content

Featuring Joe Puglisi, Creative Strategist, BuzzFeed
Viral online content is capturing more and more attention, rivaling or even surpassing traditional media distribution. So what’s the recipe for compelling viral content? One part gut feel, a dash of hard-nosed analytics and a deep understanding of the needs of your audience or customers are some of the key ingredients far-sighted marketers are using to amplify the results of their online campaigns.

How To Dominate Pinterest

Featuring Matt Siltala, President, Avalaunch Media
Thanks to its highly visual nature, Pinterest inspires shopping and can provide direct ROI when used correctly. This session will explore Pinterest optimization and how brands can do a better job leveraging this social network to dominate their competition.

Instagram Insta-Success

Featuring Danielle Wiley, CEO, Sway Group
Need to target Gen X and Millennials? Two-thirds of Instagram’s users are between the ages of 18 and 44, and most are women. Learn tips and best practices to succeed in Instagram’s visually oriented social network.

Ready to go? Register now and save $100!

The Secrets Of Making Fine Vines

Featuring Adam Gausepohl, CEO, PopShorts
Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry. And it’s popular: every second, nine Tweets that include a Vine video are sent. This session will present great ways to engage audiences and customers through short-form video network Vine.

Marketing Mastery On YouTube

Featuring Manny Rivas, Online Marketing Account Manager, aimClear
Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business on a cat related, lip synching, or celebrity gossip video. So what’s the best approach to leveraging the huge potential of YouTube? Come to this session to learn best practices for socially promoting your videos… while maintaining the integrity of your brand.

And Many More Sessions, Including:

  • Measuring Up With Social Analytics
  • Native Ads, Sponsored Endorsements & Paid Posts: Walking The Social Media Minefield
  • Listening To Your Audience
  • Recovering From A Social Media Mistake
  • Social For The Sale & ROI
  • The New News Feed: How To Break Into Facebook’s Exclusive Neighborhood
  • Testing, Testing, Testing: How To Choose The Right Images, Headlines, & Content For Social Sharing
  • Designing For Social Media Sharing
  • Why Google+ Still Matters
  • Connecting With LinkedIn
  • How To Market On Reddit, Even Though Reddit Hates Marketing
  • Up Close With Twitter Cards
  • Open Graph: Your Key To Making Content Look Great On Facebook & Beyond
  • Social Tools Super Session

CAN’T MISS KEYNOTE CONVERSATION: Tweeting For Champions

Featuring the Los Angeles Kings & The Boston Red Sox

Our speakers on this panel have one of the best, and perhaps most challenging, of online dream jobs: social media manager for a championship-winning professional sports team. During good times, they get to engage with some of the most passionate fans and customers in the world. But during a losing streak, those fans passionately voice their displeasure.

Ready to go? Register Now!

Need more info? Check out the SMX Social Media Marketing site for details on agenda, workshops, team rates, networking and more.

Questions? Contact us via email or call (877) 242-5242.